Entrepreneur: Be Disruptive

It has been well documented that it is easier now more than ever to start a business.  I hope you get as excited as I do when I read that sentence.  The ease of starting a business now is due to the evolution of technology, its efficiency and effectiveness, increased reach, and affordability.  Think about all the apps and websites out there that offer business management tools and creative interfaces that are user-friendly and very affordable, sometimes even FREE.  Moreover, the quality of these services and products are getting closer and closer to what a professional accountant or graphic designer would charge premium dollars to execute.  So what does that mean? Start a business NOW!? Well not exactly, as the barriers of entry fall, the more competitors enter the market, the lower the profit margins become, the more a company has to innovate and disrupt.

Disruption and innovation have always been essential for new companies entering an established market place with many competitors and industry leaders.  The only difference now is that everyone and anyone can start a business and enter a market place; no matter the location, access to capital, or industry experience.  However, just because it is easy to start a business does not mean you should, or  for that matter, if you do it will be successful, make you rich, etc.  I believe it is the opposite.  Yes it's easier, and you can start and run a global business from the comfort of your own home, but that just means there are more people doing it and most likely failing at it.

When you enter an established market place it is more important, now more than ever, to come in and make a splash, shake things up, and make a name for yourself as quickly as possible.  Disruption is, in my opinion, the most important attribute any SMB or Start-up should posses.  By definition disruption is a disturbance or problems that interrupt an event, activity, or process.  Therefore, as an entrepreneur that has an idea or wants to launch a business, the first things you should ask yourself is, how can I disturb and/or interrupt the existing market place.  How can I get my product/service out into the market place with the least amount of resources (capital, people, infrastructure, etc.)?  Without a disruptive plan starting and launching a business can be difficult, far more difficult than with a plan to disrupt the market.  Think about it, you want to start a car/ride sharing business but plan on replicating the existing taxi and limo service business models.  What do you think your chances are in capturing even a fraction of a percent of market share?  I'd say slim to none.  These services have been in existence for 50 plus years, and are entrenched in every major city with strong unions and political leverage.

So what do you do?  You disrupt the market, interrupt the normal way of doing business.  You innovate.  You change the way things are done.  You let the competition know you are for real.  You capture as much market share as you can, and quickly!  Look at what Uber and Lyft are doing.  They are now approaching the market leaders in this space, with the taxi and limo unions doing everything they can to stop them, or at least slow them down.  They leveraged technology to disrupt an inefficient, archaic business model, which is happening across many long established industries: Music, Entertainment, Razors, Higher Education, Business Management Services, Financial, Automotive, etc.  Disruption is happening everywhere and it is only going to continue.  It is essentially the new economy where entrepreneurs, SMBs, and Multi-Nationals are in a race to see who can shake up the market place, drive revenues, and become/remain market leaders.

With that said, should you start a business?  I can't say for sure as that is up to you.  However, if you do, make sure you have a disruptive plan in place from the jump.  Do not start a business thinking you'll be able to compete using traditional methods, business models, and techniques.  Go in and disrupt the market place, shake things up, challenge the norm, innovate, and be unique!

As always, I'd love to hear your comments and thoughts on this topic.

If you are in need of any business and/or marketing consultation, feel free to shoot me a brief introduction note at: modernbizstraetgy@gmail.com.

Cheers,

ModernManTellsAll

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Business: You don't know my Industry

The misconception business owners have when dealing with consultants is the fact that they believe since said consultant does not work in their industry they cannot help them fix the problems that exist.  This may have been true ten, twenty, thirty, fifty years ago, however, in today's world, where everything/everyone is connected, information is easily accessible, the industry and competition can be researched and analyzed effectively and quickly; not having worked in an industry is irrelevant.  Furthermore, business is business and competition is competition, as long as thorough research has been conducted a consultant, or a competent consultant for that matter, should be able to identify the primary issues a company is having within two or three weeks, and design and implement a strategy a few weeks thereafter.  To be honest, in my experience the major issues that the majority of SMBs/Start-ups that I meet with and consult for are very similar with minor variances according to the industry.  For the most part the issues stem from fundamental business practices and processes: Lack of organization, lack of clearly defined goals (leadership), lack of data tracking, and lack of communication.

As you can see, these common issues have absolutely nothing to do with a particular industry or business.  The problem with a SMB or start-up that is experiencing growth, which is a great thing, is their resources get drained and everyone is consumed in the day-to-day and forget about or failed to implement the fundamental foundation of any successful business; and by the time a consultant is needed, problems have compounded to a point where a company can become essentially paralyzed.  That said, a professional, well-trained business consultant could easily rectify these issues rather quickly.  As long as the company leaders are in agreement, upfront and honest with the issues, and are willing to commit to a well-defined plan/strategy, things can turn around and the proper processes can be in place.  Just don't use the excuse of you do not know the industry, as that is of no use to anyone.

In my experience companies that are able to implement basic business processes prior to launch or within the initial launch phase are the most successful and are able to accelerate growth rather quickly.  I know the fun/glamorous part of running a SMB or start-up is working on something you are passionate about and with a team of people who share that passion; however, that high will only last so long before the company hits a road block (e.g. runs out of money).  As much as we all love to be in the trenches and creating something new and of value, without capital investments the product/service will not make it to market, or if it does the lifespan will be limited.

My advice to anyone in this position is to take the time to design and implement fundamental business processes prior to launch -- even before hiring.  At least have an outline of what processes are ideal for your company, and then hire someone to design and implement them.  Don't make the mistake of having the mindset of we'll fix it later, as it may be too late or you won't have the capital to allocate towards professional consultation.  There are many ways a consultant can benefit your SMB or start-up no matter what phase your company is in, all you have to do is find the right one and trust that they have the background and skill-set to get the job done!

As always, I'd love to hear your comments and thoughts on this topic.

If you are in need of any business and/or marketing consultation, feel free to shoot me a brief introduction note at: modernbizstraetgy@gmail.com.

Cheers,

ModernManTellsAll

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Business/Entrepreneur: Do NOT cut corners

One of the most valuable lessons I've learned in my life is: Do not cut corners in anything you do that is of value to you, whether it is in business, relationships, or personal.  I can remember going through college (undergrad) and just coasting along -- essentially "cutting corners" -- not giving it 100% and thinking once I graduate things will just fall into place.  Yeah, well that is not how life works nor should it.  The same goes for business.  Let's say you want to start your own business or work for a company that is: A) just starting out or B) has been around for a while but is struggling to maintain a profit.  What do they all have in common (typically),  limited access to money, resources, and human capital, right?  So what is the typical answer to this issue?  Free work!  Free software! Free whatever!

In the modern, digital world we have these expectations that things should be free -- everything from information to education, tech-platforms, and applications.  In some instances this is true and many free pieces of information, technology and applications can be beneficial and useful when operating a business, and should be leveraged.  Some products/services that come to mind are: Wix.com, Google Docs/Drive, Skype, Zenefits, Social Media Channels (Hootsuite, Facebook, LinkedIn, Twitter, Pinterest, etc.),  Blogs, Dropbox -- there are many more either free or affordable platforms and software one can use to enhance their business operation and market penetration.  Someone can even take FREE classes online at MIT, Stanford, and Yale if they were feeling ambitious -- doesn't mean you'll get a degree from said school or even finish the class.  These are all good, positive and productive ways to cut costs and improve efficiency at the same time; however, there are areas where "cutting corners" in business can be a detriment, completely destroy what you sought out to build, and make all the hard work and time you've invested up to that point a waste.  Many of these examples of cutting corners have been commonplace over the last 30 or 40 years, but are no longer viable for various reasons.

The first of which is free employment or un-paid internships.  Don't get me wrong, I am all for the internship position and believe there can be value created for both the intern and the company as long as it is the right fit.  The right fit would be an intern that is passionate about the industry, wants to learn, grow, and contribute; work hard with the intention to further their career, build a valuable skill-set that cannot be learned in a classroom; and understands the outcome prior to starting (e.g. college credits, 3 month trial period, possible employment when internship is fulfilled, pay or no pay, etc.).  The company must be honest from the jump of their intentions, the duties expected to be performed, challenge critical thinking skills of the intern -- not just have them get coffee or take out the trash; communicate clearly its intentions, the duration, and the possible outcomes.  Nothing is worse than a company that offers an internship to a high-performing individual that is expecting to work for 3 months and then either be brought on full/part time (paid) or after the 3 months move on with a great learning experience and professional references.  I have a theory I like to promote to businesses that act unethically and manipulate free work to benefit themselves, and that is: If you cannot afford to pay someone what they are worth, or close to it, to perform their duties at a high-level (after discussed duration of internship is up) then you'll have to find someone else whom may or may not be as efficient and productive as the last, thus potentially wasting more time and money.  Or you'll have to perform the duties yourself, chances are you won't have the time nor the technological knowledge.  Or you can try to automate some of the tasks (costs more upfront).  If none of the above are feasible, it may be time to reevaluate your business model and ask yourself, why your company is failing to move forward and increase revenues and market share.  As the old saying goes, "It takes money to make money."

The second example of cutting corners in business that will most certainly end up costing you more in the long-run would be to not invest in your product/service offered.  In today's global market place, consumers are extremely informed, transparency is on the up-swing, competition is fierce, and everyone has a voice (social media).  What does this mean for businesses? Well, it means an inadequate products/services will not last nor will it be profitable, particularly when starting/launching a new product/service.  We all know about the endless recalls from major car manufactures from Toyota to GM, which can be viewed as cutting corners in the manufacturing costs; however, while it is still damaging to their brands, they have the longevity, capital, and loyalty to overcome something as catastrophic as recalling millions of cars.  This is not something a new start-up or SMB can sustain, as a matter of fact, the product/service should be your primary focus when building your business model, as it is the major factor that will separate you from your competitors and enable sustainable growth.   We've all seen, owned, or worked at a company where their mentality is to invest as little as possible into their product in order to maximize the salaries at the top.  Well, that may work in the short-term, however, in the long-term they are setting their businesses up to fail, and they most likely do within a few years, without an attempt to correct the quality of their product/service.  Bottom line, invest in quality, you will not be disappointed.

Another tried and true example of cutting corners in business that will most certainly end in demise at some point is to under pay your employees and/or not offer perks to supplement lack of salary.  As I have written in the past, the most valuable asset to a company, particularly a start-up or SMB is its team.   In a highly competitive work environment, competition for top-level talent is fierce and the ability of a company to attract and retain such talent is mandatory in order to remain competitive and innovative across all industries.  The age of technology has changed the way business gets done: increasing productivity and efficiency.  Let's face it; a highly efficient and competent individual can essentially perform the duties of 5 or more people from 10 or 20 years ago.  So how does a business owner retain and attract a high-level individual -- through either a high salary, perks, flexibility, equity, or a combination of.   When business owners fail to address/offer any of the aforementioned, they will experience a high turnover rate, inefficiencies in the the day-to-day operations, lack of motivated employees, the inability to attract and retain top performers, and the list goes on and on; all of which end up costing the company heavily in the long-term.  A truly sustainable and viable business should have no problem attracting and retaining the best talent possible, which is relevant to each company's specific needs.  Just to give a quick example: Let's say you have a new tech start-up and you are looking for a top programmer for your new app, the question you should be asking yourself is what can I offer to lure him/her away from Apple or Google?  I know I can't offer a salary anywhere close to Google or Apple, but maybe I can offer equity and flexibility?  Money is not the be all end all when it comes to job satisfaction, at least not to the extreme as in the '80s -- thinking "Wall Street".

Cutting corners may sound like a good idea in the short-term; however, the long-term outcomes are typically not positive and prove to be quite costly.  As a start-up entrepreneur or small to mid-sized business owner, it is important to understand your business, your competition, the macro/micro environment, and your long-term growth strategy.  The goal of your business should not be to make money, but to create value in the market place, provide superb customer service, and build the best team possible -- making money will come as a result.  It can even be wise to ask yourself, instead of where can I cut costs; what areas can I improve to make the business run more efficiently?  The old school way is to find areas to cut, the new school way is how to maximize efficiency and productivity.  Thanks technology!

As always, I'd love to hear your comments and thoughts on this topic.

If you are in need of any business and/or marketing consultation, feel free to shoot me a brief introduction note at: modernbizstraetgy@gmail.com.

Cheers,

ModernManTellsAll

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Business/Marketing: Just because you use Google AdWords, Facebook, etc...

I've lost count of the amount of times I've heard companies and clients say: "We've used Google AdWords and/or Facebook and Twitter advertising in the past and it doesn't work."  Or they'll say: "Yes we are currently (or working with a third-party) utilizing Google AdWords, Facebook, Twitter, LinkedIn, etc., in our marketing/advertising campaigns, but if anything changes we'll be in contact."  Well, that's great!  You should be using one or more of these platforms, paid and/or organic, in some way or another, otherwise you are potentially missing out on a lucrative revenue stream, and at the very least, increasing brand awareness and loyalty.  However, just because you are or have used AdWords, Facebook, LinkedIn, etc., does not mean you are maximizing their potential, in all reality chances are you are not.  Let's face it, these companies are for-profit and prefer the uneducated and misguided to use their services as it pads their bottom lines.  Think about it, if your ad does not appear on the first page Google or if your Facebook ads are not reaching your target market(s) you are essentially throwing your hard earned money at companies that are, or are close to being worth billions of dollars.  They actually count on the majority of users to blindly throw money at advertisements -- even if a company is allocating as little as $10/day, and there are 100s of 1000s doing so, the profits can be astronomical.  I'll spare you the math, however, if you multiply (10 x 1000 x 100 x the amount of days), you'll get the point.  Great business model to emulate if you can, btw!

The same is true for companies that are using a 3rd party vendor for months and/or years without seeing even a minimal increase in their ROI.  Granted after months/years, most companies will get the point and drop said vendor, but after how much capital has been lost?  Coupled with the fact that many of these 3rd party vendors, definitely not all as there are a lot of great ones, are out to get your money as well -- hitting or getting close to their numbers as the contract end-date nears.  And believe me, they are banking on the fact that the company is not versed in PPC campaigns and the various platforms.  Some companies have invested so much in their marketing/advertising campaigns, trusting the 3rd party vendor as being experts, only to go out of business.  Small to mid-sized businesses simply do not have the resources to sustain an unsuccessful marketing campaign -- in fact they rely on each calculated investment to provide incremental benefits at least in the short-term.  So what do you do?

For starters, companies must realize that these platforms, although logical and necessary, are extremely complex, with many variables and KPIs.  And often times work off one another, hence the integrated marketing campaign.   Secondly, as stated above, there are literally millions of companies, some of which are your competition, using these marketing/advertising platforms daily!  Obviously, their budgets will vary from dollars a day to 1,000s of dollars a day, but budget doesn't necessarily declare a winner.  Kind of intimidating, don't you think?  No wonder why so many companies will tell you AdWords, Facebook, LinkedIn, Twitter, etc., do not work, or they are a waste of money.  Or worse, they have live campaigns running with high impressions and low click-throughs and conversions -- low to no ROI, etc.  

When companies tell me these platforms do not work, my first reaction is, are/were you using it correctly?  To use a sports analogy: If I gave someone a baseball bat and told them to step-up to the batters box and take a few swings at a major league pitcher, chances are they are going to tell me it doesn't work. Well, I'd argue there's a lot of professionals that hit off these pitchers every single day with that same bat -- some better than others.  The same rules apply for your SEM campaign, just because everyone has access to the same tools doesn't mean everyone can hit it out of the park.

The moral of the story is: Just because you use Google AdWords, Facebook Advertising, LinkedIn, Twitter, Pinterest, YouTube, etc., doesn't mean you are using it properly and effectively.  And it most certainly doesn't mean it doesn't work!  As a matter of fact it does, and many company's are taking full advantage of it.  And, no, you do not need to have an enormous marketing budget, all you need is a trained professional that understands the dance between analytics and messaging, and how the entire campaign works as one, not individually.

As always, I'd love to hear your comments and thoughts on this topic.

If you are in need of any business and/or marketing consultation, feel free to shoot me a brief introduction note at: modernbizstraetgy@gmail.com.

Cheers,

ModernManTellsAll

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Business/Marketing/Lifestyle: Take risks...

I know, I know. This is contrary to what your (and my) mom taught you and probably tells you to this day, but I'm going to tell you -- take RISKS! Take risks in business, in marketing, in life, and everywhere in-between. I'm not saying do something completely stupid, and let's say, jump off a sheer cliff with out a parachute or safety apparatus, or drive 100mph down the 101. I'm saying take (calculated) risks, get out of your comfort zone, grow, learn, meet people, and do it while you can. Do it before getting out of bed to fast or walking to the bathroom unassisted becomes a risk. I am being a bit humorous here, but it's true, life moves fast and if you ask your grandparents, or parents for that matter, what they regret the most, more often than not it's the things they didn't do. So, the moral of this (blog) story is to take risks, assess the situation, do a thorough analysis -- is it worth it? What are the benefits? What are the costs and potential consequences? What is the likelihood of coming out on top? Whatever you do, don't become complacent -- keep moving forward, innovate, disrupt, become a better person, more informed, more educated -- be the best at what you do, and who you are.

Take risks in Business:

It is a known fact that we are now operating in a global economy -- competition is fierce, buyer behavior has changed, large corporations no longer have a dominant grip on the market, technology is affordable and accessible to all, I can go on and on. So how does a company (maybe yours) standout and capture a profitable share of the market? By taking risks! No longer is the "old way" of doing business a viable option. Businesses must step out of their comfort zone and become innovators and disruptors. Innovation does not have to be some radical, technological advancement, nor does it have to come with a significant amount of capital investments. It can be as simple as offering a product/service in a better more efficient way than the competition; or it can be a minor incremental innovation to an existing product/service. It can also be a change in company culture or something as simple as hiring an individual that does not necessarily have the same background as everyone else -- diversification. Taking risks in business should always be calculated and well thought out through thorough market research and quantitative and qualitative data analysis. A few companies that either are or have taken significant risks are: Tesla, Virgin, Zappos, Apple (Steve Jobs era), and Netflix; all of which have or are changing the way we think and interact in our day-to-day lives. The two major things that they all have in common are great leaders that believe in what they are doing and have entrenched a culture that curates this behavior. After all, consumers really have no idea what they want.

"If I had asked people what they wanted, they would have said faster horses." ~ Henry Ford

Take risks in Marketing:

I have written about how to standout amongst the marketing clutter in the past, however, having just read the Fast Company article "This Company's Brilliantly Sassy Branding Strategy Makes Yours Look Sad And Boring" by Elizabeth Segran, I was inspired to write about the importance of taking risks, particularly in/with Marketing. The article goes into the branding strategy of a privately owned small business called, Manhattan Mini Storage (MMS), and how their messaging is pushing boundaries to the point where it can sometimes be seen as offensive to certain demographics. It is really a great read, and aspiring to a marketing guru such as myself.

The majority of brands (small and large) are afraid to take a chance and go with out of the box messaging to attract attention and capture market share. In reality, this strategy is ideal in today's super saturated and hyper digital world, where we (the consumer) are exposed to 1000s of messages/posts a day! So you offend some people that are not in your target demographic -- no big deal, as your target will appreciate your honesty and more often than not, will become even more loyal to your brand. After all, even the bad press will attract others in your target market that otherwise may not be aware of your product/service, like myself as I have never heard of MMS. This is especially true in today's polarized world. Take a stand for what you believe in and let people know what your brand is about, be honest, push some boundaries, shake things up, and most importantly, OWN IT.

Those of us in California know all about the Carl's Jr. commercials. They pretty much said, screw it, everyone else is pushing towards the health conscious movement, with conservative, family oriented content -- not Carl's Jr. They are going right for the 18 - 30 year old male demographic, with no shame -- head down and charging. Is it working? Can't say for sure, however, I would bet if it is working, it is solely due to the fact that they have committed to it and are owning it.

Take risks in Life:

The same principals for taking risks in business and marketing can be applied to life. Let's face it life is short! If you feel as if you need a change and are contemplating your decision, evaluate the positives and negatives, and if they weigh out -- do it! Yes, it can be overwhelming or scary at first, leaving your friends and family behind, etc. However, if you don't take that risk and go all in, chances are you'll regret it. If you don't believe me, ask your elders, I guarantee they will say go for it! There are countless articles out there, blogs, etc., that speak on this so I'm not going to elaborate further, but it is a fact. Risks in life can be anything as simple as going after the girl you want, telling someone how you really feel, getting a new pair of glasses, meeting new people, trying a new food to more risky: a career change (not an easy decision, believe me), furthering your education (best thing I've done), moving out of your hometown (not that bad), skydiving (on the agenda), starting your own business (stay tuned), having kids (maybe), etc. Bottom line is, when you make the decision to take the risk, go for it, jump in with both feet and give it all you got -- things have a way of working out as long as you commit to it. I'm not sure who says this (I could look it up but...), "You get out of life what you put into it."

As always, I'd love to hear your comments on this topic, so please leave comments if you desire.

PS - If you are in need of any Business and Marketing consultation for your small to mid-sized business/start-up feel free to shoot me an email at: modernbizstrategy@gmail.com.

Cheers,

ModerManTellsAll

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Marketing: Google AdWords and increasing your ROI

Most companies, marketers, and consumers for that matter, are aware of Google (67.6% market share) and use it daily to perform searches, look up content, find informative articles and blogs, and to buy and sell products/services.  For this blog post I will be focusing specifically on the seller side, and how companies and marketers are utilizing Google AdWords ineffectively and are wasting/losing a significant amount of capital.

The scramble is on, and has been for the last 10 years or so, for companies to create and build an online presence.  In today's world it is absolutely essential to have at least a company/business website where potential consumers can find you and get an idea of what your brand is all about and what you are offering as far as products/services.  With millions of websites now online, how does one standout and get noticed?  One way is to type your exact web address into the url search, which only works if consumers are aware of your company and have, more than likely, purchased from your business in the past.  The other way, and most common, is through the Google search, where consumers type in keywords, usually two to four words, into the search bar.   Once the keywords have been typed the Google search page is populated with data - listing ads from a variety of companies that fit the search criteria.  If your company is not listed on the 1st page, where 75% of people do not go past, you are essentially throwing your money into a black-hole.  If this is the case I would recommend pausing your campaigns and read the following 3 steps prior to reactivating them.

1) Conduct a thorough keyword analysis:

In my experience this is the most common mistake companies and marketing managers are making and the easiest to fix.  That said, it is probably the most important as well.  When conducting your initial keyword analysis it is important to know your industry and target consumers.  Once you have done the preliminary research you can access Google AdWords keyword planner function.  From here you can type in industry related keywords and AdWords will perform a search and populate 100s sometimes 1000s of potential keywords with key metrics such as competition, avg. monthly searches, suggested bid, impressions, etc.  Granted many are far too broad to use in a campaign (not recommended), however, there will be many options to choose from and further target your search.  When keywords are too broad your ad(s) will show in searches, which may not be your target market.  Therefore causing people to click on your ad with no intent to buy, meanwhile you will be charged on your CPC (cost per click) campaign -- lowering your ROI.  There are many advanced features in the keyword planner as well that can increase keyword efficiency: Search competitor websites, landing pages, trends, etc.  However, the basics are the most important to get right -- then worry about advanced features.  Once you have selected your top 20 or so keywords you'll want to utilize AdWords match function: Broad, Phrase, and Exact are the basics.  If you are very confident a selection of keywords match what the majority of your consumers will be searching for, then you'll want to use either phrase or exact match, thus targeting your prototypical consumer, whom are more likely to convert on your site.

Helpful hint: You can use a combination of the three in your Ad Groups

2) Organize Ad Groups:

Organizing your Ad Groups is highly recommended.  I have seen this far too often where a client has created multiple ad groups with a variety of ads that are not cohesive, thus lowering their quality score and ad rank and increasing their CPC.  All of which will negatively affect your ROI.  When organizing your ad groups you want to create groups for each individual product/service, and then create ads accordingly -- utilizing the proper keywords from your analysis. For example, if your company is a bakery and you sell fresh bread/rolls, cookies, brownies, and cakes, you would want to create ad groups for each individual item and then allocate the respective keywords accordingly.  Organization is key, so if you can get it right from the start you'll be far better off than going back and analyzing all the ad groups, ads, keywords, etc., as it is a lot of work!  Furthermore, it will cost you more money and time to backtrack.

3) Coordinate landing page copy:

Landing page copy and functionality is EXTREMELY important.  For one, this is where your directing your ad traffic and if it does not portray what your ad is trying to sell, your conversion rates will be low, as well as your ROI.  We want to increase ROI not bring it down.  The most important thing with landing pages is to keep the messaging clear and concise, utilize SEO keywords when possible, have a strong Call to Action, educate the consumer on the product/service, and track and procure as much of the user-data as possible.  There are a lot of cool and affordable 3rd party sites that make creating professional landing pages easy.  My favorite, and perhaps the most popular, is Unbounce.com.

Keep in mind the above are some basic steps and tips on how to manage and increase your ROI when using Google AdWords.  There are many more advanced options and techniques to consider; however, although these are basic steps/tips they are still very common mistakes many companies and marketers are making on a day-to-day basis.  One last thing I would say is to track and analyze as much as you can as often as you can, and make adjustments accordingly.

As always, I'd love to hear your comments on this topic, so please leave comments if you desire.

PS - If you are in need of any Business and Marketing consultation for your small to mid-sized business/start-up feel free to shoot me an email at: modernbizstrategy@gmail.com.

Cheers,

ModernManTellsAll

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