The 3 most common digital marketing mistakes...
Ah yes, it's that time again. With digital marketing becoming more of a necessity than a "fad," I thought I'd share my opinion/observations on the three most common mistakes I see across the digital landscape and with clients and associates.
1) Duplicate and redundant content across all channels
I have this listed as number one for two reasons: For one, it is probably the most common. And two, it drives me nuts to see this. Think about it, with 3rd party apps like Hootsuite, SpreadSocial, and SocialOomph scheduling and coordinating posts is super easy, and sometimes too easy as a social media manager or operations manager can schedule multiple tweets for the week and assign the same posts across all channels (not recommended). This makes sense right?? Spread our message to as many people as we can across all channels efficiently...that's the name of the game. Well, no, not really. All of the social media channels have a different communication and interaction method, and many times, a completely different demographic. Therefore, duplicating the same message across all social channels could in fact be hindering your brand instead of growing it. Many social media users are extremely educated and versed in the proper communication and interaction methods/techniques and can quickly tell what your company is doing, and many times turn them off all together. It actually portrays laziness as well, almost as if you don't want to take the time and don't really care about your product/service. So take the time to properly communicate, promote, and engage across all social channels. If you're limited on time and resources then narrow your channels down to one or two.
2) Poor grammar
Poor grammar, the ultimate brand killer. If there's one thing
we've learned over the last few years, it's the fact that one or two mistakes
on social media can absolutely damage your brand, and it can be very hard to
bring back the loyalty. I'm not going to tell you what you should or
should not post as far as graphic content (American Airlines), politics, religion, etc.
as that is obvious. What I do want to address is the use of poor grammar.
I get that you only have a certain amount of characters to get your
message across; however that should not mean you have to sacrifice proper
grammar. Yes, it forces you to be far more creative with your writing,
which is a good thing; All the more reason to find a qualified digital
marketing expert to communicate this message properly. I understand that
mistakes are made from time to time, as many of us get so busy and our
attention is not fully focused on our social media posts; heck, I'm sure you
can find a few grammar mistakes on this blog (I am not perfect). However,
when these mistakes are constantly happening you will discredit your brand and
portray a lack of professionalism and commitment to stand behind your
product/service.
3) Buying followers and likes
OK, I get it you want more
followers. This actually used to be a lot more common two or so years
ago, however, I still see this happening with some smaller companies that I
meet with, they have 1000s of followers on Facebook and/or Twitter, and my
first reaction is, WOW, that's great! Then I'll ask questions such as:
How are your sales from these channels? How much is your website traffic
increasing monthly? What is your ROI? Once I get the answer, which is
most common, none or very little. My next step is to analyze the social
media channels and see how engaged their followers are; are there a lot of
likes and shares, comments, etc. Typically the answer is no. If you
have a few thousand followers and you're posting content regularly, you should,
by default have some interactions happening. That is if your followers
are a part of your target demographic and actually invested in your message:
your brand and your product/service. If they are not, then those
thousands of followers mind as well be one. That said, not all is lost as
the reality is, if you have that many followers it is that much easier to find
and engage, new, real, potential customers and attract them to your social
media pages organically.
So there you have it, the
3 most common digital marketing mistakes I have come across over the last few
years. The best advice I can give is to pay attention to what you are posting,
what you're followers are saying, and where your content is being distributed.
As always, I'd love to
hear your comments on this topic, so please leave comments if you desire.
PS - If you are in need of
any Business and Marketing consultation for your small to mid-sized
business/start-up feel free to shoot me an email
at: modernbizstrategy@gmail.com.
Cheers,
ModernManTellsAll
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